The Finest In atlanta resale

Opened in 1980, Back By Popular Demand boasts longevity and the best in Atlanta women’s consignment. With 2 locations to serve our clients, we fill over 10,000 square feet of the best in both affordable and designer fashions. Our Lilburn location is located in the heart of Gwinnett county on Lawrenceville highway and has over 8,000 square feet of Ladies & kids fashions and accessories in sizes 00-28. We also offer a large selection prom, pageant, and gala dresses on consignment. Located in the heart of Marietta in East Cobb is our boutique store that offers many designer selections from Theory to Louis Vuitton and everything in between. Stop by one of our locations today!

Our Story


Melissa Morales started working in the consignment industry at the age of 15 with no intention of ever purchasing or owning her own store. With an eye on graphic design and package design she never though that at the age of 20 she would be holding the keys to her future, BBPD Consignment. After purchasing the store Melissa spent most days learning the “other” side of working in resale and spent years getting to know her consignors, customers, and community.

With a background in design she founded Atlanta Consignment Stores, a local directory of Atlanta area consignment stores in 2008 which hosts bus tours, is visible around town, and has a community map of local consignment stores. In her spare time she enjoys anything to do with water such as kayaking, paddling, swimming and rafting and when not on the water she spends time with rescue animals. With a passion for recycled pets, she works to raise awareness of homeless animals and how each person can make a difference by fostering, adopting, donating or volunteering. Often BBPD will host fundraisers and events to raise awareness and funds for local rescues. 

With a passion for resale and having literally grown up in the industry, Melissa loves what she does and enjoys the challenge and constant changing pace of the world of consignment. Being blessed to be the youngest past board member of NARTS: National Association of Resale & Thrift, she enjoys spending time with other small business owners and speaking at consignment classes when called to. After spending more than 20 years in the industry she is proud to have been on almost all major TV channels in the major Atlanta area and many magazines and awards given for BEST OF…. in multiple categories. She believes in sharing the vision of consignment and resale to the next generation of shoppers and sellers.

As featured in 2017 on the front cover of the financials for USA Today, Melissa was on the forefront of the LIVE “Online Shopping” for Facebook and has since found a whole new world in online selling. With the continued expansion of selling platforms, it has been an exciting time in the resale world. 

 Our Mission & Background

Established by Dot York, then purchased in 2002 by Melissa Morales, Back By Popular Demand has been serving Lilburn and surrounding areas since 1980.

After the change of ownership in 2002, many exciting things have happened including 2 relocations and a major expansion of the clothing store in Lilburn. In 2010 there was an addition of a new store called Forever Young which is specifically geared towards the young teen/adult and later was revised as a prom & evening store with 2000+ dresses to chose from. 

In 2011 the Boutique vision of BBPD was opened in Marietta, GA on Johnson’s Ferry Rd which added another 2200 square feet of all your favorite high end designers.

With more than 600 new pieces arriving daily filing almost 10200 square feet, you’ll find a wide array of brands, styles, and sizes sure to fit your needs and budget. We pride ourselves in being that one stop shop for all your needs and if we don’t have what you are looking for we will be more that happy to give you a list of other great consignment stores in Georgia that might have what you are looking for. We strive to carry a large selection in each department so that you don’t feel like you’ve wasted your time driving to us just to look through one rack…you will have many to look at.

And don’t forget, quite often we have exciting events and amazing sales to help you fill your closet without emptying your wallet.

BBPD is based on the belief that our customers’ needs are of the utmost importance. Our entire staff is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals. When you shop at BBPD know that you are not only buying smart but you are reinvesting in your community with donations, opportunities, sponsorships and jobs that are offered for many people who need work but can’t fit the 9-5 in their lives. We are made up of men and women who are parents, caregivers, students and real people living life to the best of our abilities. We strive hard to sell your gently used items but also equally dedicate ourselves to making sure any unsold inventory goes to small local charities. Thanks to our amazing consignors we have clothed and been blessed to offer clothing to women & children who are starting over in life, or young ladies who would not normally have the opportunity to purchase dresses be able to attend proms feeling like Cinderella. Plus being able to give specifically large quantities of food to pantries, hats, gloves and sleeping bags to those in need in our local homeless communities and or covering utilities for some families who just needed a break. No matter what we make sure your consignments go to good use and give back to those around you in your Communtiy who you may not even know need it. 

God is the foundation of our business and we praise him daily for the challenges and blessings he has put before us. This business is his and we hope you feel his peace and sense of hope when you shop with us no matter what is happening in your life. 

We would welcome the opportunity to earn your trust and deliver you the best service in the industry..

Our retail stores

4915 Lawrenceville Hwy STE A
Lilburn, GA 30047


1255 Johnson Ferry Rd STE 13
Marietta, GA 30068

Monday - Saturday 11:00-6:00

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