Mission

At Back By Popular Demand, our mission is simple but powerful: to be the best—not just in what we sell, but in how we make people feel.

We believe in creating an environment where every customer feels loved, appreciated, and accepted—just as they are. Our store is guided by faith, with Jesus as the ruler over our business, watching over every decision, every interaction, and every blessing.

We’re more than a store—we’re a space where kindness, excellence, and God’s love are felt in every detail. From offering high-quality, well-vetted fashion at accessible prices to thoughtful touches like water, candy, prayer walls, handwritten cards, and compassion-led service, our goal is to delight our customers beyond expectation.

We’re proud to be known as: “The Best Atlanta Luxury for Less.” 

That means luxury doesn’t have to mean designer-only—it means intentional, elevated pieces that make you feel confident, beautiful, and seen.

We go the extra mile in everything we do—from resolving concerns with grace and generosity, to celebrating life’s wins and losses with empathy and care. Our team is empowered to lead with love, serve with purpose, and always treat others with the heart of Christ.

This is more than resale—this is a movement rooted in faith, fashion, and human connection.